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# Brand new world
- URL: https://www.boscutti.com/brand-new-world/
- Published: 2020-08-24T14:00:00.000Z
- Updated: 2023-07-05T20:53:45.000Z
- Author: Stefano Boscutti
- Tags: Journal

Welcome to our brand new world.

It’s not quite like our old world. Making money is no longer the be-all and end-all. Elements have been reordered from the typical capitalist paradigm to something more human, more universal.

Every company - regardless of industry - is now a media company first, a health company second, and whatever product/service they sell third.

All companies need to follow this pattern to survive and thrive in the new world.

All creatives need to follow this pattern to make a sustainable impact.

All those that don’t will be sold for parts.