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# Cultural infrastructure
- URL: https://www.boscutti.com/cultural-infrastructure/
- Published: 2020-10-22T13:00:00.000Z
- Updated: 2023-07-05T22:01:04.000Z
- Author: Stefano Boscutti
- Tags: Journal

We don’t actually want the object itself.

What we really want is to be like the person we admire who happens to be associated with that object. The object is just a means to be more like the person we admire.

That’s the cultural infrastructure of advertising and designing and communications and everything in between.

Even politics.