> ## Content Index
> Fetch the complete content index at: https://www.boscutti.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# The medium is the messenger
- URL: https://www.boscutti.com/medium-is-messenger/
- Published: 2020-10-21T13:00:00.000Z
- Updated: 2023-07-05T22:00:40.000Z
- Author: Stefano Boscutti
- Tags: Journal

What sets humans apart from other species is our ability to learn by observing and imitating others.

We watch and imitate what other people desire. Especially people we admire. They are the mediums of our desires.

The medium is not the message.

The medium is the messenger.