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# Our media is not for sale
- URL: https://www.boscutti.com/our-media-not-for-sale/
- Published: 2016-07-19T14:00:00.000Z
- Updated: 2023-07-03T20:51:03.000Z
- Author: Stefano Boscutti
- Tags: Journal

Every enterprise is now a media company.

But that doesn’t mean our media is for a sale. Our media is our most precious asset. We have to guard it with our lives.

By all means use it to show people how we’re helping them make their lives better. Knock ourselves out telling the truth.

But we only cheapen ourselves and our enterprise (and our values) if we let some other enterprise use it.

We’re telling the world we care so little for our communications that we’re willing to sell ourselves short.