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# Basic pitch formula
- URL: https://www.boscutti.com/pitch-formula/
- Published: 2011-08-18T14:00:00.000Z
- Updated: 2023-07-01T03:15:32.000Z
- Author: Stefano Boscutti
- Tags: Journal

It’s supposed to be for novelists bumping into agents in elevators, but it applies to everyone.

1. What does your character want?
2. Why does he want it?
3. What keeps him from getting it?