Scenes from the coast: Supermarket shopping

You rush into the supermarket to pick up a few staples.

You spot a man pushing a shopping trolly towards the checkout lanes. There are only three items inside the metal trolly.

One packet of honey soy chicken potato chips and two huge 55” 4K Ultra HD Smart TVs picked up from a nearby shelf. Packed in heavyweight cardboard boxes with a slick, shiny gloss laminate of a happy smiling family sitting together and copy that spells out every feature as a benefit.

It’s powered by Web OS Hub so you can instantly access Netflix, Disney+, Amazon Prime Video and YouTube from branded buttons on the full function remote. Stream your favourite TV shows, movies and more from the comfort of your couch.

HDR (High Dynamic Range) means blacks are darker and whites more intense. Supported content becomes more lifelike and you can see every detail no matter how dim the scene.

4K with four times the resolution of Full HD, over eight million pixels of eye-popping, immersive picture clarity.

2.0 channel soundbars with HDMI (ARC), optical and coaxial audio input and crisp 40W output are in the next aisle.