Creativity

Creativity is the key differentiator.

Not creativity for the sake of juicing the algorithms, for boosting followers, for chasing money.

Creativity for creativity’s sake. For producing stories and art and song and dance for the thrill of it, the pleasure of it. For the self-revelation and continuous astonishment at what lies within you, hides within you.

For the awe of setting it free.

For the grace and wonder.