Extraordinary solutions

Bruce Mau believes that as a designer, inspiration is your primary responsibility.

Great design continues to produce inspiration long after it is completed. It not only solves a particular problem, it also inspires people to solve new problems by demonstrating that extraordinary solutions can be realized.

Even the most banal design impacts the future. But to change the future in a way that inspires, you must bring others along with you. For that reason, collaboration and inspiration are inseparable.

After all what we call design is a collective enterprise, a collaboration to reshape the future.

Which is only possible with inspiration.