Honest, fresh, insightful and generative

Bruce Mau believes integrity of word and action is the soul of inspiration.

People don’t follow mere ideas, at least not for long. They follow exemplary action.

Rhetoric can whip up a crowd and create a momentary high for the individual. But only when words meet deeds can inspiration be sustained for the long haul.

The formula for leadership by inspiration is challenging but simple - walk your talk.

That’s the key to sustained inspiration - and also the meaning of exemplary action.

Exemplary action is honest, fresh, insightful and generative.

It makes words believable, and visions attainable.