Pharmacy window

It looks like every other pharmacy window. More beauty promotions than medicines.

But next to the sliding glass door, the pharmacist has stuck up a printout of a quote from Erich Fromm’s book “The Sane Society”.

You can’t miss it upon entering. But it’s not what you’d expect amongst the glossy posters and cut-outs for skin care, foundation and makeup.

“A person who has not been completely alienated, who has remained sensitive and able to feel, who has not lost the sense of dignity, who is not yet for sale, who can still suffer over the suffering of others, who has not acquired fully the having mode of existence – briefly, a person who has remained a person and not become a thing – cannot help feeling lonely, powerless, isolated in present-day society. He cannot help doubting himself and his own convictions, if not his sanity. He cannot help suffering, even though he can experience moments of joy and clarity that are absent in the life of his normal contemporaries. Not rarely will he suffer from neurosis that results from the situation of a sane man living in an insane society, rather than that of the more conventional neurosis of a sick man trying to adapt himself to a sick society. In the process of going further in his analysis, i.e. of growing to greater independence and productivity, his neurotic symptoms will cure themselves.”